Why You Should Ignore Anyone Who Tells You to Have Unsafe Sun this Summer. The Myths about Vitamin D, sunlight and your overall health.

Every once in a while, an article on sunscreen use pops up and I get the dreaded feeling that it’s going to be a popular one.  Articles like these are especially problematic because they are on the surface, pretty persuasive. We’ve all seen many of these anti-sunscreen types of articles and I have the feeling it will become a trend this summer.  The problem is that it cherry picks facts throughout history and geography and misconstrues some essentials.  The real danger is when parents start making decisions for their young children based on this glib treatment of facts. These decisions can impact their child’s health for their entire life so it’s worth hearing the other side.  Here are just a couple of issues with this specific article but also the general argument on a whole:

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Sara Dudley
The Story of Ava Isa

Tints and texture are all well and good but mean nothing if we didn’t bring our A game when it came to making Ava Isa protective.  First, it’s a true SPF 45.  It’s 15% zinc oxide, which in theory would not be able to get you an SPF 45.  Our patent pending innovation amps up our protection in both the UVB and UVA range.  We use a certified organic natural ingredient to help improve the dispersion of the zinc oxide to make it much more efficient.

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Sara Dudley